How I Designed an E-commerce Platform for 4 Distinct User Personas

2024, SRS Heritage: B2B e-commerce Mobile Application

Highlights: Figma Clickable Prototype, 4 personas, Figma Variable, DSM setup for 2 brands

Tools: Miro, Figma

How I Designed an Import Tool That Boosted Efficiency by 5.7x

2020, Genemod: Inventory management for Life Scientists

Highlights: End-to-end Design, Define Edge Cases, User testing, Cross-functional Collaboration, Google's Material Design, Agile Environment.

Tools: Adobe XD, Zeplin

Optimizing Efficiency: How I Helped a Pet Hospital Standardize Processes and Track Kennels

2022, Banfield: Kennel Tracker

Highlights: Cross-functional Collaboration, Agile Environment, UI/UX design

Tools: Adobe Creative Suite, Figma

Designing a Scheduling Tool to Reduce Veterinarian Workload and Boost Conversions

2023, Banfield Pet Hospital: Scheduling tool for call center associates

Highlights: Creative discovery workshop, Target-State event map, 3 Personas, User Testing, Design reviews

Tools: Miro, UserTesting.com, Figma

A Fitness App That Enhances Motivation by Providing the 'What' and 'Why' Behind Workouts

2020, Fitness app project: Full process Design thinking

Highlights: Interviews, Journey Map, Competitive Analysis, Wireframes, User testing, Interactive Prototype, Define Success Metrics.

Tools: Figma, Draw.io.

Building Community Through Easy-to-Use School Repair Request System

2020, Design challenge: Report repair system (For students & staffs)

Highlights: User Research, Wireframes, Prototypes, Google's Material Design System.

Tool: Figma

2019, Amazon Prime Wardrobe: UX Research

I conduct a research to evaluate Amazon Prime Wardrobe’s discoverability, comprehension, availability, and value. I found that people are unlikely to use Prime wardrobe again or recommend it to others.

Highlights: Heuristic evaluation, Research reports, User Interviews, User testing, Solutions Suggestions.

2014 -2018, Metamedia: SaaS Loyalty platform (B2B2C)

Highlights: SaaS, Consumer-facing, B2B, Mobile app, Web app. End-to-End design

Tools: Sketch, Adobe Creative Suite

2018, Metamedia: Evaluate machines for city construction projects

Highlights: User with specific needs, Enterprise, Government Officials, Map application.

Tools: Sketch. Adobe Illustrator

2020, Content Marketing: “Planning for the end of life” campaign

I created a campaign that align with audience interest and guides them toward company offering (business goals)

Highlights: Strategy+Audience+Goals Alignment, User Interviews, Marketing Campaign, Define Success Metrics.

2020, Using decision sciences to nudge users' decisions

I applied decision science strategies to nudge prospective donors to donate.

Highlights: Ethnographic Research, Strategy+Goals Alignment, Decision Science.

2020 InfoSeeking, collect research data through the game

Within 4 days, my findings helped save at least 40 % in research time and supported more than 80% of the incoming traffic.

Highlights: Heuristic Evaluation, User Interviews, Usability Test, Decision Science, Define Success Metrics, Social Media Strategy.

2014, 3D animation, "FREE HUGS"

Tools: Autodesk Maya, Adobe After Effect, Adobe Illustrator.

2015, Motion Graphics: Application tutorials

Tools: Adobe After Effect, Adobe Illustrator

2013, 2D animation, Japanese alphabet

Tools: Adobe Illustrator, Flash