2014 -2018, Metamedia: SaaS Loyalty platform (B2B2C)

App-Mockup3_16to9.png
 

Problem:

  • Customers: Having too many cards and coupon that doesn’t fit in their wallet let to forgetting about their memberships, points, and coupons that tend to expire before they use.

  • Businesses: Lack effective ways to connect and transform customers to loyal customers.

What I did: I designed membership features - multi-tieredmemberships, point collection, rewards, e-coupons, credits, and shop - for both the customer side and the business side.

Outcome: The daily active users from both customers and businesses increased by at least 20%.

E-card

E-card

Login Page

Login Page

process longdo card.png

Platforms

For Customers

Customers can use the Longdo Cards platform through the Longdo Cards Mobile application (both iOS and Android). Customers can see all the coupons, points, credits, and orders they have with the story they have memberships with.

Longdo Cards’s shop feature

Longdo Cards’s shop feature

For Businesses

Businesses can manage their stores through the Longdo Merchants android application and website.

The application is designed for in-store use. It allows the staff to identify members, add/deduct points, scan coupon tickets and send posts to members’ feeds.

The website allows merchants to take full control of their stores. It has all the same features as the application, plus other features like the analytic dashboard, add/remove staffs, manage authentications.

Longdo Merchant Application

Longdo Merchant Application

Longdo Merchant in different mobile and tablet size.

Longdo Merchant in different mobile and tablet size.

 

challenges

1. Supporting different types of businesses. Stores like cafes have types of information compared to clothing stores.

  • Solution: Design to support flexibility allows different types of configuration from the business side.

Products list design 1, 2 and 3. (Customer side)

Products list design 1, 2 and 3. (Customer side)

2. High friction in getting customers’ insight. The product was young and operated in a startup setting. We haven’t established a way to regularly gather customer insights and implement them with the decision we made.

  • Solution: I went on the field to talk to businesses and observed how customers used our products.

Tools I used

  • Sketch

  • Invision

  • Adobe Illustrator

  • Adobe Photoshop

  • HTML and CSS

Longdo Cards’ storefront

Longdo Cards’ storefront

 

My takeaways

  1. Without user insights, the team faced a lot of ambiguities that led to a waste of resources and time.

  2. Android and iOS applications have different UI conventions, resolutions, and design resources needed.

  3. Mobile applications have a responsive aspect too. Especially android.

If I would do it again

  1. I would definitely push and educate the team about user research.

  2. Develop a process to get regular user insights.

  3. Plan a long-term direction of the product.

 
 
 

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