Welcome to everland. I’m Pan
Strategic UX leader with 8 years of experience across diverse industries. Committed to solving user problems and promoting team growth.
COLLECTION OF WORKS
UX DESIGN and research
How I Designed an E-commerce Platform for 4 Distinct User Personas
2024, SRS Heritage: B2B e-commerce Mobile Application
Highlights: Figma Clickable Prototype, 4 personas, Figma Variable, DSM setup for 2 brands
Tools: Miro, Figma
How I Designed an Import Tool That Boosted Efficiency by 5.7x
2020, Genemod: Inventory management for Life Scientists
Highlights: End-to-end Design, Define Edge Cases, User testing, Cross-functional Collaboration, Google's Material Design, Agile Environment.
Tools: Adobe XD, Zeplin
Optimizing Efficiency: How I Helped a Pet Hospital Standardize Processes and Track Kennels
2022, Banfield: Kennel Tracker
Highlights: Cross-functional Collaboration, Agile Environment, UI/UX design
Tools: Adobe Creative Suite, Figma
Designing a Scheduling Tool to Reduce Veterinarian Workload and Boost Conversions
2023, Banfield Pet Hospital: Scheduling tool for call center associates
Highlights: Creative discovery workshop, Target-State event map, 3 Personas, User Testing, Design reviews
Tools: Miro, UserTesting.com, Figma
A Fitness App That Enhances Motivation by Providing the 'What' and 'Why' Behind Workouts
2020, Fitness app project: Full process Design thinking
Highlights: Interviews, Journey Map, Competitive Analysis, Wireframes, User testing, Interactive Prototype, Define Success Metrics.
Tools: Figma, Draw.io.
Building Community Through Easy-to-Use School Repair Request System
2020, Design challenge: Report repair system (For students & staffs)
Highlights: User Research, Wireframes, Prototypes, Google's Material Design System.
Tool: Figma
2019, Amazon Prime Wardrobe: UX Research
I conduct a research to evaluate Amazon Prime Wardrobe’s discoverability, comprehension, availability, and value. I found that people are unlikely to use Prime wardrobe again or recommend it to others.
Highlights: Heuristic evaluation, Research reports, User Interviews, User testing, Solutions Suggestions.
2014 -2018, Metamedia: SaaS Loyalty platform (B2B2C)
Highlights: SaaS, Consumer-facing, B2B, Mobile app, Web app. End-to-End design
Tools: Sketch, Adobe Creative Suite
2018, Metamedia: Evaluate machines for city construction projects
Highlights: User with specific needs, Enterprise, Government Officials, Map application.
Tools: Sketch. Adobe Illustrator
CONTENT STRATEGY
2020, Content Marketing: “Planning for the end of life” campaign
I created a campaign that align with audience interest and guides them toward company offering (business goals)
Highlights: Strategy+Audience+Goals Alignment, User Interviews, Marketing Campaign, Define Success Metrics.
2020, Using decision sciences to nudge users' decisions
I applied decision science strategies to nudge prospective donors to donate.
Highlights: Ethnographic Research, Strategy+Goals Alignment, Decision Science.
2020 InfoSeeking, collect research data through the game
Within 4 days, my findings helped save at least 40 % in research time and supported more than 80% of the incoming traffic.
Highlights: Heuristic Evaluation, User Interviews, Usability Test, Decision Science, Define Success Metrics, Social Media Strategy.
MOTIONS Design
2014, 3D animation, "FREE HUGS"
Tools: Autodesk Maya, Adobe After Effect, Adobe Illustrator.
2015, Motion Graphics: Application tutorials
Tools: Adobe After Effect, Adobe Illustrator
2013, 2D animation, Japanese alphabet
Tools: Adobe Illustrator, Flash
Contact
Contact me at pan.peewsook@gmail.com or
fill the form below for me to contact you back!